Okay, so you are investing your efforts, resources and precious time into your content marketing, but still not getting qualified leads? Many digital marketers think it is quite challenging to get more leads and conversions from your content. If truth be told, it is not exactly the case.

It is possible to drive high-quality, qualified traffic to your business website with effective content marketing. Whether you are an advertising agency, app development company New York, real estate business, fashion brand or B2B business, with a stellar content marketing strategy, your business will help you reach new heights of success.

Use Testimonials and Customer Reviews

Gone are the days when posting and promoting a 500-word content is enough for your online presence. In this digital age, businesses have to create better, engaging and high-quality content to get meaningful results. Therefore, it is important to allocate a marketing budget to create original, fresh and up-to-date content for your brand.

However, if your company has a tight budget to hire a copywriter, it is advised to use UGC (user-generated content) on your social media, blogs, and websites. More than 75% of users believe that UGC such as testimonials, and reviews make brans feel more authentic and human. And being a digital marketer, you definitely should understand that content that drives maximum engagement delivers the best results.

Related: How to Revive Your Content Marketing in 2018

Keep in mind, conversion-worthy content should be included in your marketing strategy and UGC can help you earn trust and get more conversions without writing a single word. You can add reviews and testimonials on your social media profiles, websites, blogs and social media profiles. Ask your customers to share their photos while using your products. This will increase your chances of getting more leads and conversions.

Share Case Studies

Using case studies as an important part of your content marketing strategy is a sensible decision for your brand. Similar to reviews and testimonials, this type of content also shows your prospects that you have a satisfied and happy customers base. Using case studies on your website will help your future customers to make a well-informed purchase decision. Adding a storytelling effect in your case study can do wonders, so use it wisely.

Use Quiz Content Strategically

Buzzfeed has built a strong fanbase by using the true power of quiz content. You can also build a loyal fanbase and the number of email subscribers by using interesting, educational quizzes. In addition, you can increase you can increase your brand reach as the average quiz has the ability to share 1,900 times. It also helps you get more qualified leads and conversions because the interactive content has more potential to convert visitors into paying customers.

So, create an interesting and conversion-worthy quiz that interests your target customers and get the desired results.

Use Chatbots

In this fast-paced digital age, give your customers a chance to speak with your brand immediately. Now you can’t delay the reply for 1-3 business days, it’s quite risky. By the time you have sent a reply, your customers may have already found your competitors website. Using chatbots is a worthwhile option to instantly reply to customers’ queries that help them make a fast purchase decision.

Bring Life to Your Content

Today, nobody loves boring, robotic content. It has now become more important than ever to show the human side of your brand and bring life to your content. You can use videos, GIFs, memes, and interactive content to get your prospects attention. Give your customers a reason to engage with your brand. Post something that helps you drive more engagement and conversions.

Hopefully, these quick and easy content marketing hacks will help your company get high-quality leads, wider brand exposure, and better ROI.