PPC advertising can be incredibly effective, but it's also easy to burn through your budget if you’re not careful. Some common mistakes to watch out for:

Not targeting the right audience – Without refining your audience, you might end up paying for clicks that don’t convert.

Ignoring negative keywords – This is crucial for filtering out irrelevant traffic and saving ad spend.

Poor ad copy or landing pages – Even great targeting won’t help if your ad or landing page doesn’t drive action.

Not tracking conversions – If you're not measuring ROI, it's hard to optimize your campaigns properly.

Set-it-and-forget-it approach – PPC needs constant monitoring and adjustments to stay effective.

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When I first started using Pay Per Click (PPC) advertising, I thought success would come just by running ads but I quickly learned that small mistakes can drain your budget fast. One big mistake I made was not targeting the right audience, which led to wasted clicks from people who were never going to buy. I also didn’t use proper keywords or landing pages, so even the right visitors didn’t convert. Not tracking conversions or using negative keywords was another oversight that cost me more than I realized. Over time, I discovered that PPC campaigns need careful planning, continuous monitoring, and regular updates to truly perform. Once I partnered with a professional PPC agency like👉 https://logelite.com/advertising-agency-in-lucknow/ they helped me fix these errors and finally get the results I was looking for more leads, more sales, and better ROI.